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How to use MailChimp to send WordPress blog posts by email?

Using MailChimp to send WordPress blog posts by email involves integrating your WordPress website with MailChimp and setting up an automation campaign. Here are the general steps:

1. Create a MailChimp Account:

If you don’t have a MailChimp account, sign up for one at MailChimp’s website.

2. Install MailChimp for WordPress Plugin:

In your WordPress admin panel, go to Plugins > Add New and search for “MailChimp for WordPress.” Install and activate the plugin.

3. Connect MailChimp with WordPress:

  • Go to MailChimp for WP > MailChimp in your WordPress admin.
  • Click on the “Get your API key here” link to generate an API key.
  • Copy the API key and paste it into the MailChimp for WP plugin settings.

4. Create an Email List in MailChimp:

  • In your MailChimp account, create a new audience (list) to store your subscribers.

5. Set Up MailChimp Automation Campaign:

  • Go to MailChimp for WP > Forms in your WordPress admin.
  • Create a new form or edit an existing one to collect email addresses.
  • In the form settings, set the “Action” to “Subscribe” and choose your MailChimp audience.
  • Save your form.

6. Create an RSS-Driven Campaign:

  • In your MailChimp account, go to the Campaigns section.
  • Click Create Campaign > Email > Automated > Share blog updates.
  • Choose the MailChimp audience you created earlier.
  • Set the campaign trigger to “RSS-Driven Campaign.”
  • Enter your blog’s RSS feed URL (usually and adjust other settings as needed.
  • Configure the email design and content.

7. Test and Activate the Campaign:

  • MailChimp may provide an option to send a test email. Use this to preview how your emails will look.
  • Once satisfied, activate the campaign.

8. Monitor Campaign Performance:

  • Track the performance of your campaign in the MailChimp dashboard.
  • Monitor open rates, click-through rates, and other metrics to gauge the success of your email campaigns.

9. Additional Tips:

  • Schedule your campaigns to send at optimal times for your audience.
  • Regularly update your blog content to keep subscribers engaged.
  • Consider using personalized tags and segments in MailChimp for targeted content.

Please note that steps might vary slightly based on updates to MailChimp or the MailChimp for WordPress plugin. Always refer to the latest documentation for the most accurate instructions.

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